. >> this is one of her pedestrian projects based on the fact that tech is part of california's economy. last year she created something called privacy enforcement and protection units in the attorney general's office and this is lawyers specifically designated to look into online privacy issues. also last month, the attorney general sued delta because their fly delta app was collecting names, e-mails, and for flyer mile information without a privacy policy. so basically this report that she came out with on friday could be entitled, how not to get sued like delta. if they are found guilty of violating the privacy protection act, they could suffer $2,500 in fines per violation. so that can be a ton of money based on the number of people that use the apps. >> that's a whole new frontier? >> reporter: it is. one more thing. [ inaudible ] >> whatever. >> especially before you go with the practical effect. >> there are going to be pop- ups that you will be able to pay attention to or not. most of us are going to not. having said that, a lot of the app makers are angry that they are going to